Meeting the needs of the manufacturing sector – top tips for LSPs to succeed with this industry

When it comes to the manufacturing sector, its language-purchasing practices operate within particular boundaries in terms of quality requirements, subject-matter expertise, regulations, and the increasing amounts of content and languages. However, LSPs can view these constraints as opportunities. Below is an outline of the ways LPSs can do this, as reported by the CSA.

Tips for LSPs to succeed in Manufacturing field

Source: Common Sense Advisory, Inc.

  1. Allow your clients to shine

Help localisation and translation managers understand what it is their executives want measured, using which variables, and how often. You can then help them to build business cases and ROI studies according to those metrics.

  1. Provide support services

Engineers, especially those who must write in their non-native tongue, make significant contribution to quality issues that originate in source content. Often they may lack access to content management systems or authoring tools, and they copy/paste from corrupt templates or recycle old PDF files. Thus there is an opportunity for LSPs to offer editing and writing services along with education on how to write for a global audience.

  1. Offer extended language coverage

It is estimated that two billion new customers will appear within emerging markets by the year 20205. This means more markets and therefore more languages. When your customers have to add more languages quickly, you need to make sure you’re a few markets ahead so they won’t take their translation and localisation needs elsewhere.

  1. Lead clients out of the automation wilderness

While technical documentation makes up the majority of the manufacturing sector, the text is often created in small chunks of about 100 or less. This makes for manufacturers becoming lost when having to automate their language services function. As an LSP, you can save the day. Your expertise in this area will be greatly valued.

  1. Offer multiple-vendor collaboration

The CSA’s research has shown that most buyers work with three or more LSPs regularly. But, more buyers in the manufacturing sector are beginning to require that their vendors work together in areas such as validation and automation. In fact, several have reported that they’d consider an LSP more seriously if it came up with ways to collaborate with their current, approved vendors.

  1. Offer IP- and patent-related services

If you’re wondering how to meet the needs of this sector, don’t forget about content and other services related to intellectual property, patents, and legal texts like lawsuits, sales agreements, and contracts. There is great potential in this area, and it can be lucrative for your LSP.

  1. Showcase validation and review expertise

The majority of firms in this sector require subject-matter expertise that can result in bottlenecks during the validation and review phases. You can lighten this burden for customers by offering review and validation services in different ways, such as a third-party service or integrated with your translation offering.

Translation in Manufacturing Sector

Source: Common Sense Advisory, Inc.

Do not assume that your manufacturing clients know what you offer. Instead, identify the lucrative opportunities in this sector and work them into your LPS’s growth strategy so that your business can take advantage of the great opportunities in this sector.



Leave a Reply