Agile localisation

The Arab world spans over 400 million people, yet Levantine Arabic—spoken by more than 60 million across Syria, Jordan, Lebanon, and Palestine—demands distinct localization strategies that most brands overlook. Levantine speakers process content through cultural and linguistic filters shaped by...

GCC economies generate about $1.7 trillion in real GDP (2023) and exceed $2 trillion in nominal terms during high-oil years, with 61.2 million total residents including approximately 11 million native Gulf Arabic speakers. Yet most global brands approach these markets...