Nowadays, there’s one thing every marketing team seems to be talking about: content. For any business looking to connect with audiences around the globe, content is the language everyone is speaking, but it’s also revealing a lot about the audiences...

An effective website is one which doesn’t just list your product or service offering, it communicates the meaning behind your brand. Companies put a lot of work into (and spend a lot of money on) ensuring that their brand messaging...

Today, it is easier than ever to expand internationally as a business. The internet has made it possible to reach customers across the globe in an instant. But companies need to consider the language barriers that exist which can be...