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Engaging your audiences: How global content consumption is changing
Nowadays, there’s one thing every marketing team seems to be talking about: content. For any business looking to connect with audiences around the globe, content is the language everyone is speaking, but it’s also revealing a lot about the audiences...
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4 ways website localisation can help you tap into new global markets
An effective website is one which doesn’t just list your product or service offering, it communicates the meaning behind your brand. Companies put a lot of work into (and spend a lot of money on) ensuring that their brand messaging...
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The key steps to expanding your business through localisation
Today, it is easier than ever to expand internationally as a business. The internet has made it possible to reach customers across the globe in an instant. But companies need to consider the language barriers that exist which can be...
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How to build a content translation strategy
Technological advancement and the widespread use of the Internet have resulted in the creation of a global marketplace. This means that businesses that want to be successful today and that want to establish an effective online presence need to have...
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Translation vs. Localisation: Finding the one that fits your business
As your business expands into the international markets, you may have a need to translate information for your vast array of customers. Translation offers you the ability to convey your company’s message so no matter where your clients are located...
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